According to Google CEO Larry Page, there are still plenty of goals to achieve before Google becomes the perfect search engine.
In his annual ‘Founder’s letter’, Page spoke of Google’s aim to provide direct search answers, rather than just listing results. He also described how Google is trying to develop search so that it can understand a subject in context. Page believes advances in this are “crucial if we are to improve human-computer interaction.” He went on to explain: “Improved context will also help make search more natural, and not a series of keywords you artificially type into a computer. We’re getting closer: ask how tall the Eiffel Tower is, and then when ‘it’ was built. By understanding what ‘it’ means in different contexts, we can make search more conversational.”
However, Page admitted that “in many ways, we’re a million miles away from creating the search engine of my dreams, one that gets you just the right information at the exact moment you need it with almost no effort.”
Larry Page also spoke about the growth of Android. In 2013 there were over one billion Android devices activated, and Android developers earned four times more from user payments than they did the year before.
Page stressed that the simplicity of Google was one of its strengths: “People still talk about the simplicity of the Google homepage, and that was a huge part of our original success. There’s no reason the same principles can’t apply across our products, especially now, with so many devices and options, and so much opportunity for distraction.”