Facebook revealed a few tips to help brands to “holiday-ready” their marketing campaigns earlier this week as it launched a raft of new festive-related features. Here is a quick sample of the tactics it covered.
Holiday-themed visuals are a great way to get into the festive spirit and to drive customers to take action. Audiences are more open to harder sells and product-centric content during this time of the year, so you could simply create an image with one of your products centred within an open gift box.
Another option is to create a festive-themed infographic with your chosen agency complete with industry insights, statistics, facts and data. Just using festive headers and designs can go a long way here, so keep it simple to begin with and build from there.
Gift guides are very useful in the run-up to Christmas as they let you inform and educate the reader while positioning your products and services as potential presents. Tapping into different buyer personas can also amplify the power of guide-based content.
There are also many ways that you can spin a specific topic or keyword into a series of posts over a longer period of time, such as the five-week window from Black Friday (late November) to the big day on 25th December.
You could, for example, start with gift ideas for friends and then move on to each person in the family or talk about things that are specific to the products you sell, such as a how-to.
Even if the content you create is not festive-related, you can use social media to add holiday flair to anything you publish. Merely adding emojis, backgrounds or stickers to any articles or blogs can get users into the festive spirit, which can then lead to positive actions after content consumption.
Consumers will be looking for bargains and to save money in November and December, but there will also be those eyeing more premium purchases, so try to inspire audience consideration by putting forward products priced in different ranges. You should also offer discounts and special offers via emails when possible to move people along the buying cycle.