Creating and publishing high-quality content to convert viewers and deliver a more valuable experience to end-users is set to be a critical activity for brands in 2017, and to help publishers along the way, SocialMediaMarketo has released a new infographic with 50 proven practices for successful content marketing campaigns.
McDonald’s revealed in September that it would be stepping up its content efforts during the next year and is already planning to publish around 5,000 articles and images to make itself “more valuable” to customers. In an effort to help brands with similar goals, SocialMediaMarketo’s infographic aims to get content marketers up and running in 12 weeks so that they can broaden reach and conversions for their enterprises.
The Content Marketing Rookie to Super Hero resource recommends leveraging social media platforms, including Facebook, Twitter, Instagram and Pinterest, during the first week by using relevant images, hashtags and automation tools as a foundation for a robust campaign. Getting to grips with optimisation for mobile is also beneficial in today’s “mobile-first world.”
Standing out from the crowd
From there, the infographic suggests bookmarking on sites such as Reddit to increase brand awareness and the chances of content going viral while building an effective email list and email marketing strategy. Bookmarking and curated content are both hallmarks of an effective content strategy and can be supplemented by guest blogging and appearances on industry sites to showcase an in-depth knowledge and understanding of a particular niche or subject.
For the final few weeks, SocialMediaMarketo believes that ventures into paid advertising on Google AdWords and Bing can be beneficial, while marketers should look into repurposing content into other forms, such as infographics, podcasts and video. In a “bonus” section, it also urges brands to leverage SEO and keywords and take advantage of any channels that can build authority and reputation.
A report published by the Content Marketing Institute last week showed that “young” marketers are struggling compared to their more “sophisticated” and “mature” counterparts. Just three per cent of those taking their first steps into content claim that their efforts are very successful, so the latest infographic should at least reassure new marketers that they can succeed with content if they use the right techniques and have a detailed plan to follow.