A new study from Shareaholic has revealed that the top five search engines (Google, Yahoo, Bing, AOL and Ask.com) have all experienced a significant drop in search traffic since December 2013.
Shareaholic has studied data taken between the dates December 2013 through to May 2014. They assessed aggregate organic traffic numbers from search engines from more than 300,000 publishers that reached an audience of more than 400 million individual visitors per month.
The data from the study revealed that the number of people using Google search fell by 17 per cent.
A much bigger number was recorded for the drop in search traffic for the search engine’s Yahoo, Bing AOL and Ask,com. Bing and Yahoo both experienced a 31 per cent decline.
Although Google saw the lowest decline in their search traffic numbers, the study also revealed that their users are likely to be les engaged: “Google searchers are quick to abandon sites they deem unfit to help them solve current issues – on average, 61.26 percent bounce. Also, Google fans, on average, view the fewest number of pages per visit”, the report wrote.
Data from the study also reflected that searchers on Ask.com, Yahoo and Bing all showed higher levels of engagement, and were less likely to bounce from page to page. They also spent more time on a page when visiting it, and looked at more pages every time they searched, with Ask.com searchers spending the most time on one site and the lowest bounce rate.