Content discovery platform Outbrain has launched a new network that will enable brands and marketers to develop, distribute and measure their content marketing efforts more effectively by bringing them closer to the qualified creative and technology partners that they need to succeed.
Outbrain is a marketing platform for big brands that features services such as Amplify API, which allows marketers to build proprietary solutions for their content so that they can promote it, manage it in real time and track data for it from multiple clients and media partners. The company is now creating a new platform to support the recent boom in content marketing strategies.
“Content marketing continues to be a strong area of growth for brands and agencies, and marketers are increasingly turning to the power of compelling content-driven customer journeys to drive results,” Outbrain’s Head of Marketing, Eric Hadley, said.
Outbrain revealed that it has invested heavily in innovations for the targeting, analysis and measurement of content for brands and that the new Outbrain Partner Network (OPN) will combine these factors with the specialist knowledge and solutions of “expert partners” to facilitate authentic content creation at scale.
There are a range of launch partners that will be empowering digital marketers via OPN, including Contently, Scripted, LiveRamp, Bluekai, Quantcast, Simplereach, Brax, Bombora and GeistM. Contently Enterprise Services Vice President John Hazard said that working with Outbrain will make marketing “simpler, better and more impactful” by delivering on the potential of tech platforms.
Scripted CEO Ryan Buckley added: “Outbrain is a critical piece in the modern content marketing technology stack. One question our writing customers always ask is how to get distribution for their posts. Outbrain is the answer, and that’s why we are in their partner programme. Our customers have been asking for this writing and distribution combination for years.”
Outbrain’s Eric Hadley concluded by saying that numerous industries are now focusing on content marketing and that automotive, retail and big pharmaceutical in particular are well-placed to take advantage of the need for compelling articles and videos due to the diversity in the range of topics that can be covered.