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SHARING OUR THOUGHTS

A Collection of Bits and Bytes that will make your day.
New articles will be posted every week.

Optimise your content marketing strategy with these five trends

Content marketing is the most cost-effective way to deliver better leads and customers and to build trust and authority, but even foolproof …

Copywriting and SEO are among the top five trends and hard skills for marketing teams to incorporate during the 2020s, according to …

Digital skills a “key gap” for financial companies as workplace culture stagnates

A third of financial brands believe that digital skills are a “key gap” in their business, while just a quarter believe that …

In our previous blog post, we looked at three ways to use content to meet the rising digital expectations of customers and …

Marketers to expect major growth in content-driven campaigns in 2020:21

The vast majority of marketers expect campaigns spearheaded by content to grow during the next two years as brands begin to experiment …

Three ways to meet rising digital expectations in the B2B industry

Eight in ten B2B decision-makers say that rising digital expectations are a primary “external threat”. To address this issue head-on in 2020, …

Google rolled out an update on Wednesday (22nd January) to prevent webpages from being duplicated on the first page of SERPs after …

Two-thirds of retailers admit that their creative processes and marketing distribution take too much time amid growing demands from customers for high-quality …

In 2020, using content marketing to make consumers aware of your brand and products and then push them through to the interest, …

Google’s core algorithm update for January delivered “incredible increases” for niche content and had an impact across almost every category, according to …

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