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SHARING OUR THOUGHTS

A Collection of Bits and Bytes that will make your day.
New articles will be posted every week.

YouTube has banned all personalised ads on videos that are “made for kids” as it continues its efforts to improve child safety …

Organic content still commands the majority (53%) of all website traffic, and with Google rewarding brands that publish a consistent stream of …

A company’s ‘ethics’ are now a prime consideration for consumers prior to purchase, with eight in 10 people now taking the time …

Google’s John Mueller says that headings are a “bit overrated” in terms of SEO and that their primary purpose is to “frame” …

A new year and decade are finally here, but one thing that will not change in 2020 is the importance of social …

User-generated content (UGC) can boost brand affiliation and deliver audience insights, but spam and excessive amounts of UGC can have a detrimental …

Don’t let content marketing misunderstandings get in the way of your success in 2020. With just a subtle change in your mindset, …

How Google rates the Expertise, Authority and Trust (E-A-T) of a website is more important for hubs where information is “critical for …

Both B2C and B2B content marketers reported more success in 2019 compared to a year ago and 75% believe that they are …

Google may have traditional search locked down, but it currently lags behind Apple and Microsoft in the virtual assistant market, according to …

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