In a move that will interest anyone in the search engine marketing world, Russian internet giant Mail.ru has announced that it is dropping its use of Google and will instead be handling all of the search queries it receives itself.
As the third biggest Russian search engine, Mail.ru currently receives around 39.5 million users worldwide according to comscore.com. The move will intrigue those who believe that the Google bubble has the potential to burst, with users migrating towards other search engines.
Over the past six months, the engine’s index volume has increased to 10 billion documents (from a starting figure of 5), and grown to accommodate a few thousands servers.
Mail.ru had previously indicated that the move could happen, first noting back in November 2012 that it intended to sever ties with the world’s most renowned search engine.
Commenting on the separation, co-founder and CEO of the Mail.ru Group Dmitry Grishin said:
“It’s remarkable that there are fewer countries with their own search engines today than those with their own space program. Only five countries (the United States, Russia, Czech Republic, China and South Korea) can boast successful search engines, while space exploration activities are regularly performed by nine countries.
“Development of a competitive search engine is an ambitious goal, but it’s essential that our own search engine enables us to be more flexible and that now we are able to provide our service with higher search quality.”
Interestingly, over the last couple of years the Mail.ru group has not only looked to continue its impressive work in the Russian market, but also went international with the My.com property.