Manually searching for keywords is a pain and unnecessary in a world where digital tools can not only reduce the workload but also conduct analysis more effectively. SEMrush is particularly good at unearthing new standard and long-tail keywords as well as the words that competitors are using.
Complementing content efforts with an email newsletter is a popular strategy for companies, but it can also be time-consuming. A ‘State of Email Report’ from Litmus found that generating just a single newsletter can take one week or more, so automation is a crucial cog in the process as it will manage distribution and enable team members to focus on other important tasks.
Social media monitoring
80% of marketers believe that social media management is ripe for automating, which is no surprise considering the sheer scale of networks and channels in 2019.
You can now use a tool such as Meltwater, which leverages AI tech, to deliver timely brand insights and to keep tabs on the performance of competitors. Other tools can catalogue brand mentions and industry-related keywords and track trending hashtags. These vital nuggets of info can inform your content campaigns on a daily basis.
Working with a content agency with a talented team of editors will negate the need for internal proofreading, but if you do want to run the rule over any web copy, blogs or articles, you can tap into the power of Grammarly and other forms of software to check spelling mistakes, punctuation and more.
Automation can lend a hand with the promotion of content. Circulating your news and infographics across a range of platforms will drive traffic and ensure that materials reach their target audiences. You could call on HubSpot for its automatic notifications for subscribers or Outbrain and its ability to push content in the right places, at the right time.
Automation will also aid wider marketing efforts to collaborate and communicate. Seven in ten people now work remotely at least one day a week, and project management software and time-tracking tools complete with reminders, alerts and info tracking can keep distributed teams running at their optimum.