The new Twitter profile pages are here! Well, not all here, the changes are being rolled out slowly, but when they reach you, you might find that they are far more user friendly if you want to get your brand identity and content out there by reaching more customers.
The new look profile pages have been criticized as being too ‘Facebooky’, and it’s true, they do look a lot like a Facebook Profile page, with the use of large header images, a profile pic, and drop down tweets. Another new feature is that the size of your tweets get larger the more times they’re viewed or retweeted.
Twitter’s Following list is a list no more, it has taken the shape of a virtual pin board. The people and organisations you follow are displayed on this board with mini profiles including picture, header picture, description and Follow link, as well as an Other Actions menu.
And talking of Pin boards, you can now ‘pin’ a tweet (either your own or someone else’s) on your profile, if you want it to remain at the forefront of what your followers see.
So far 13 of Interbrands Top 100 brands have adopted a new Twitter Profile since it started on Tuesday. These include Microsoft, Visa, Starbucks, Samsung Mobile, Hewlett Packard, McDonalds, Nike and Ford. All massive names, but the new Twitter Design is also an opportunity to get your brand personality seen and talked (or tweeted) about. You can be as visual and creative as you like, with photos, bios and links that reinforce the personality of your company. It’s an exciting new world of tweeting.