Want to know how to tell a good story on a tablet? Targeting tablet users through quality content just got easier with the release of a new app for iPads that facilitates the creation of visually based narratives.
Storehouse, created by former Apple user interface maestro Mark Kawano, allows you to easily knit together your photos, videos, and text documents together into stories you can instantly shoot to social media sites. Currently just for iPads, the app launched Wednesday on the App Store.
Kawano’s top-notch design and user experience cred is revealed in the intuitive, gesture-based, and elegant design of the app. In addition, the app delivers lickety-split loading. Kawano’s instant hit is likely to stir up the personal content creation scene, with broad implications for the content marketing industry.
Kawano describes the app as a “visual story-telling platform.” Beta testers provided stories that give you an eyeful of the potential. The exquisitely crafted images and videos are married to text and tell stories that cover topics ranging from polar ice caps to basket weaving.
The concept behind Storehouse goes well beyond packaging elements like photos and videos. It’s about creating a dynamic immersion experience into your story for the viewer. Comparing the app to a good page-turning magazine story, Kawano says: “There’s an element of visual surprise every time you change the page … it’s consistent, but not everything looks the same.”
The ability to easily add in video sets it apart from apps with similar functions: “It’s a window into a world where there’s no beginning and end,” says Kawano.
In a globalised market, the ability to tell a content story visually, minimising the need for perfect fluency, is a valuable commodity. Communication, influenced by digital media culture, is becoming increasingly visual. Storehouse provides a model for content publishers, with experience in magazines and books, to tell stories optimised for tablets and smartphones.
Storehouse is designed for the everyday iPad owner rather than for professionals, which suggests that more tablet users are likely to become involved in using visual elements to tell their stories as well as appreciate and respond to the stories of others, including those of your brand.