High-quality creative underscores every successful content marketing campaign, but you also need to hone a few other strategies to amplify reach and awareness and drive engagement.
Promoting content is therefore crucial in today’s increasingly competitive digital world. It can help articles, blogs and videos to cut through the noise and reach target audiences effectively.
Content snippet variants
An excellent 1,000-word editorial article will inform, entertain and educate readers, but it can be challenging to effectively sell longer forms of content to audiences on social media. Snippet variants provide a window into engaging written content. These snippets present work in a more digestible way and are easy to share. You already have a great base with an article, so create multiple titles, chop it up, vary the length, and even provide additional statistics.
- If this is your first time creating snippets, then come up with between 20 and 30 variants and test them across different platforms. Tracking the success can inform future decisions about creative.
Update existing posts
Snippet variants are a form of recycling high-quality content, and the same is true for updated and expanding previously published posts. Data shows that marketers who recycle content are 74% more likely to reap the benefits through improved results. Repurposing can shine a new light on informative case studies, research, news and other information. It is also cost-effective and allows you to focus on promotion.
- Identify potential old posts with a monthly review.
- Keep up to speed with new trends and the latest news in your industry, and update older content to make it more relevant.
Tap into influencer network
Influencers have an important role in the marketing mix as they can maximise the potential of high-quality content. However, many brands only think about influencers after they have written an article or made a video. This is a missed opportunity. Reaching out beforehand can support new topic ideas and keywords, and you will have a better idea of whether it will resonate with audiences. You may also find that they are willing to partner up during the creative process and then read and share content afterwards if it is beneficial for both parties.