Jetpac is known for its ability to supply information as a somewhat different (even quirky) travel guide. Its app covers 6,000+ cities and allows users to delve down deep into information about “where people like you hang out.” Local guides can be found for places frequented by business travellers, students, surfers, lovers of fine wine, music fans, etc., etc.
The app uses Instagram images to provide users with visual information. On its website Jetpac states: “We can spot lipstick, blue sky views, hipster mustaches and more, through advanced image processing on billions of photos.”
So what has prompted Google to step in to buy this business? It looks as though the search giant is hoping to improve the location search services it presently provides through the acquisition.
Google are not commenting at the moment but Jetpac has posted the following announcement on its site: “We’re joining Google! Thank you for all your interest and support.
We look forward to working on exciting projects with our colleagues at Google.
We’ll be removing Jetpac’s apps from the App Store in the coming days, and ending support for them on 9/15.
So it’s goodbye Jetpac, hello?