With so many people using social media to access information and the latest news it is vital that marketers learn how to utilise this sector to reach and engage with consumers. Twitter has over 255 million monthly users, tweeting 500 million messages a day. Seventy eight per cent of these Twitter users access the network through a mobile device.
A new study has shown how brands can benefit from using Twitter. The report, entitled ‘Tweeting from the High Street’, was carried out by Social Retail who aimed to measure the Twitter dimension. Their researchers tagged more than 96,000 tweets over the Easter holiday period, sent in four cities – Manchester, Bristol, Newcastle and Reading. The researchers hoped to see if there was a potential link between sales and Twitter conversations.
The research discovered that there are a few common denominators that they believed would help local businesses gain a foothold on Twitter. Mentioning football and popular National TV programmes were effective ways of engaging followers and developing a strong social media strategy.
Tweeters in Newcastle were more likely to respond to tweets that mentioned local bars, clubs and restaurants, and were more likely to be on Twitter later into the night. The research showed that local business could attract a wider audience by including tweets about these types of subjects.
So how can you harness the power of Twitter for your brand or business? Isn’t it hard to get your message across in 140 characters? Not if you keep your content fresh and relevant, research your market and the things that interest them, and keep original. Then you may find that Twitter is #great for your business.