Social media intelligence enterprise Unmetric has added Pinterest to its ‘Discover’ search engine functionality. Brands will now be able to search through a wealth of written and visual content pieces published on Pinterest and across other social media sites for new creative ideas for their campaigns.
Unmetric is an intelligence platform that is designed to help content strategists and creators better understand their competitors’ efforts by providing them with intelligent data, which can be used for analytics to inform decisions and unlock new social strategies to drive awareness, engagement and revenue. It claims to have a growing roster of large global brands and Fortune 500 companies.
Content marketers often state that coming up with new ideas is an ongoing challenge, and Unmetric’s Discover feature aims to help them overcome this hurdle by surfacing new and compelling content from across the Web. To do this, it offers a branded content search engine, a rundown of the latest hashtags that are trending and a content collaboration tool to improve marketing teams’ workflows.
Discover is capable of filtering through a growing database of real-time and historical content from more than 50,000 major brands on social networks such as Instagram, Twitter and Facebook. The arrival of Pinterest will be a welcome addition for marketers, as they will now be able to find relevant branded pins and other engaging blog and news articles.
As well as surfacing content from Pinterest, users on Unmetric can now sort their search results using a range of engagement metrics that are specific to the “catalogue of ideas” platform, including Repins, Comments and Likes. Marketers can also go a step further and filter results by time period, geography and industry for additional insights.
“Pinterest is known as ‘the world’s catalogue of ideas’ and was designed for people to encounter and be inspired by new things,” Unmetric CEO Lux Narayan said. “From visual storytelling, to user generated content, to highlighting company culture, brands are using Pinterest in creative ways, so it was a natural way to enhance Discover and help anyone planning or creating content to find new and interesting ideas.”