According to Cisco, by 2017 as much as 69% of internet traffic will consist of video. They predict a trebling of video on demand traffic.
It is becoming apparent that to ignore video when formulating an internet marketing strategy will be extremely risky. Video is a medium that allows a consumer to really get to grips with a product’s specifications and performance. As a means of demonstration and for communicating information it cannot be surpassed.
Many businesses are already employing video to some degree in their online marketing. The future will surely mean that the level of this use will increase.
The statistics speak for themselves: one out of every three Britons views an online video each week. That adds up to 20 million individuals! YouTube has one billion visitors every month, being surpassed only by Facebook.
Video has traditionally been expensive to create, with the big names spending huge sums on production. That situation is changing, because the production costs have dropped considerably in recent years high quality video is now accessible to businesses with much smaller budgets.
There is little doubt that in the next few years we are going to see much more video used on websites in conjunction with high quality written content and social media engagement.