All eyes in the tech world will be on San Francisco this week, as Apple hold their annual Worldwide Developer’s Conference (WWDC). Starting today, the gargantuan tech giants will be announcing their latest tools and technologies that will be used to create new apps that are keenly awaited by the millions of Apple product owners all over the world.
Apple are a secretive company who like to keep their plans very close to their chest to prevent rival companies lifting their ideas. The many developers flocking to WWDC have found their session schedules full of cryptic titles such as, ‘Shhhh, Can’t Tell You Yet’, ‘Still Our Secret’ and ‘We’re Not Telling’.
This secretiveness makes it hard to predict what will be announced during the five day event, but it is highly unlikely that the next iPhone or iwatch will be unveiled. When Steve Jobs predecessor, Tim Cook, addresses the conference at 10 am this morning, he is more likely to speak about software development and the new partnership with Dr Dre’s Beats Electronics.
It is rumoured that Apple may announce its plans to announce ‘connected home’, its version of Google and Samsung’s software that can control household appliances. Apple hopes that customers will be able to use their iPhone and iPad as remotes to control lights, security systems and other household appliances.
Another anticipated release is believed to be the Healthbook app, which is able to monitor blood pressure, heart rate and other vital signs, as Apple gives a nod to the health and well-being market.