Following on from the launch of the Mobile Developer Suite earlier this year, Yahoo has now added extra tools to give more value for app and content producers.
The suite, aimed at helping website creators “understand, measure, advertise, monetise, and enhance”, originally came with five products.
The new additions join the original products Flurry Analytics Explorer, Yahoo App Publishing, Yahoo App Marketing, Yahoo Search in Apps, and Flurry Pulse.
Yahoo announced the updates at a recent developer event, and it is a range aimed at wider content producers, including new Tumblr in-app sharing, real-time metrics and native video for publishers.
A spokesperson for Yahoo commented: “Not only are consumers now spending 90% of their time on mobile in apps (up from Q1), but they’re using social, messaging and entertainment apps more than any other category (accounting for 51% of time on mobile). And as mobile app usage changes, so do developers’ needs.”
Yahoo says that developers can increase monetisation via native video by using “an ad solution that combines native, the best performing ad format, with video, the best performing ad content.”
The Tumblr in-app sharing aspect means that developers can easily let users share content with their followers on the popular social network. They can then access data that reveals engagement on the content being shared, including reblogs, clicks or likes.
Using the Flurry Analytics tool, these metrics come in real-time, updated at intervals of 15 seconds.
Prior to the developer event, Yahoo hosted its first Mobile Hackathon, with more than 200 hackers working all day using the Tumblr API, Yahoo App Publishing, and Yahoo Search in-apps.
Winners of the contest will be announced soon, although Yahoo has already announced a new partnership with Girls Who Code, and student project demos to be hosted on the company’s Tumblr and Flickr pages in the spring.