Spiderman, Clown and Witch feature in the top ten trending keywords for Halloween clothing, according to Google, which has released its annual search report for the spooky celebration called ‘Frightgeist’.
It is now less than three weeks to Halloween, which will take place on Thursday 31st October, and Google’s search term round-up can give brands inspiration for targeting last-minute shoppers and other consumers this month by tapping into trending topics and keywords.
For Halloween costumes, the most searched terms are IT, Witch, Fortnite, Chucky, Clown, Descendants, Dinosaur, Unicorn, Spider-Man, and 1980s, so users may be looking for retro-based content in the run-up to the day.
Many of those terms also feature in a ‘good-for-groups’ search query, but a few new words additionally make the list, including Stranger Things, Star Wars, The Wizard of Oz and Power Rangers.
Next up is pet costumes, and this most-searched-for list looks a little different, with Ewok, Demogorgon, Batman, Ghost and UPS dog costumes leading the way.
Finally, trending baby costumes for Halloween include Pumpkin, Banana, Pennywise and Grinch.
While brands are unlikely to be offering Halloween-related costumes and products directly, the report does throw up a few words that may be useful for targeting certain audiences and personas before the end of the month.
In other Google-related news, the search giant said on Thursday that it would soon leverage AI and machine learning to improve the ad experience for end-users.
Google believes that the change, which will arrive in the next few weeks, will address privacy concerns while still enabling ads to be served effectively.