Advertising

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There is a direct link between the quality of content and the willingness of consumers to view ads in digital environments, according …

It only feels like summer has just ended, but the festive season will soon be here, and Snapchat has updated its e-commerce …

Digital ad spend has been on the up for some time now, but it has just hit a new milestone in the …

Google has launched a new “ad strength” indicator to help brands to determine the effectiveness of content in real time. The new …

Google Analytics is making it easier for brands to get in-depth cross-device reports and access remarketing capabilities with the launch of a …

According to new research by Channel 4, 60% of young people want ad content to be “purpose-driven” rather than merely pushing a …

Big brands are coming together to force through changes to the digital ad market in order to make it more transparent and …

Facebook’s push for transparency is strengthening after it introduced a new ‘creative reporting’ metric to help marketers better understand the elements of …

Consumers want brands to serve up content that is not overly personalised and does not push their morals or values according to …

The ongoing digital transformation in business is driving more spend on digital content and advertising, according to a new report released by …

Too many digital marketers are consumed by cost concerns when it comes to Google AdWords. Rather than asking how much you should …

Marketers are eager to integrate artificial intelligence and machine learning into their content marketing strategies as 60% said they are either “very …

Instagram is tapping into both storytelling and shoppable content trends with the launch of new carousel Stories, which will allow brands to …

Brands can appear “progressive” and “inclusive” and capitalise on emerging opportunities to engage with new audiences by creating LBGTQ-themed content and ads, …

Running a small business can sometimes leave you wishing there were more than 24 hours in a day. You have to do …

Facebook has urged marketers to “be global” and “go mobile” with content after publishing new data from the 2017 holiday season, which …

Branded content is much better at driving awareness and engagement compared to paid impressions on Facebook, according to a new study by …

A new year brings new opportunities for digital marketers to adjust their strategy in order to take advantage of emerging trends. Read …

Google is reportedly planning a new system of revenue sharing that would help news publishers target prospective subscribers in exchange for a …

KFC has earned a well-deserved reputation for using unusual marketing approaches to call attention to the brand. In the past, it has …

A quarter of consumers are more likely to buy a product or service from a brand if it publishes ad content and …

Tech marketers are ramping up the scale of production and budgets significantly for content marketing campaigns, according to a new report from …

Content measurement continues to be a major challenge for marketers, and Facebook admitted on Monday that it hasn’t done enough to give …

YouTube became the latest digital ad giant to pitch directly to brands at international conference Dmexco on Thursday as it revealed that …

Instagram has announced an array of new updates designed to make it easier for brands to publish creative organic content on the …

Improving cross media measurement and accessing quality metrics would drive the next wave of digital content and ad spend, according to a …

Millennials are more eager to embrace brands that speak to who they are and serve up content that enhances their “status,” according …

Branded content is more effective when published alongside display ads, according to a new study by Ipsos Connect and Polar. The media …

A recent report by MediaRadar suggests that marketers and advertisers are now doubling down on the quality of content following a notable …

Consumers want brands to engage them with customised branded content rather than traditional advertising, revealed a new study by Time Inc, which …

Pre-roll ads are the least disruptive form of sponsored digital content and are more likely to be viewed as informative and engaging …

Consumers are becoming more receptive to personalised marketing content, according to a new report published by consultancy group Kantar Media. The report …

Google is ready to give brands more control over the placement of advertisements across its Display Network and YouTube after it emerged …

Digital marketers will invest more time and money into creating content for brand experiences during the next five years as they begin …

Nine out of ten consumers in the US and UK strongly believe that brands need to overhaul their content creation efforts in …

Facebook has revealed that several of its marketing metrics have been misreported, and it is now rolling out fixes to correct them. …

WhatsApp has updated its privacy policy after announcing that it will start sharing users’ information with Facebook for better ad-targeting and friend …

Google has confirmed that it will soon be punishing publishers who use pop-up ads on mobile that are hard to dismiss. Google …

Google AdWords Express is aiming to make it easier for SMEs to optimise their advertising and marketing campaigns with several new features. …

Google AdWords is changing the Quality Score for new and low-activity keywords, with both set to be reported as “null” from 12 …

Video tech and analytics company Zefr has analysed the vast brand potential offered by the upcoming Summer Olympics in Rio and has …

Tumblr has launched a new advertising program that will finally enable publishers to make money from the content they post on their …

Yahoo is the latest tech giant to launch a full suite of content marketing products. These products are intended to help brands …

Brands and businesses of all sizes can now create engaging ads on YouTube with their smartphones and tablets by using a newly …

Facebook is expanding its Audience Network to challenge the Google Display Network and to help brands and publishers “show better ads to …

Google has now officially rolled out product listings ads in image search to make it easier for users to find the products …

AdWords Express has introduced a new feature for publishers that enables them to access the “power of Google Analytics” from the main …

Google is rolling out several changes to AdWords that promise to improve the workflow and make it easier to set up automated …

Twitter revealed weaker-than-expected earnings results at the end of April, citing advertising as the problem; however, do not be fooled into thinking …

Now, here’s a fact everyone knows: newspapers have suffered – badly – as ad spending migrates from print to digital in the …

Are the days of organic reach on social media coming to an end? A growing brigade of digital marketers are leaning toward …

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