Brands

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B2B brands delivering ‘buyer enablement’ content through the right channels can drastically increase a buyer’s confidence when making decisions and drive sales …

As the battle for dominance in search engines reaches fever pitch, a new study by Yext and Forbes has found just 50% …

B2B manufacturing brands need to create more engaging content to help buyers make informed decisions, according to a new report released …

Micro-influencers have usurped celebrities as the top outlet for investment from brands in marketing campaigns, according to a new study released …

Seven in ten senior-level marketers strongly agree that content is crucial for improving brand trust, according to a new study released …

Six in ten brands are planning to publish more editorial content during the next 12 months, according to a new study released …

Brands that use social media primarily as a free PR channel and a means for amplifying messages are generally failing to listen …

Four in five brands want to outsource marketing strategies related to data amid a crisis of confidence about the ability to leverage …

A new report published by Zenith states that many brands are unable to enjoy growth via their e-commerce platforms as their sales …

Brands that are GDPR ready are enjoying a boost in engagement, trust and loyalty, according to a new joint study released by …

Brand safety is a major concern for marketers, but the majority are struggling to implement effective strategies to ensure that ads are …

Content marketing is now king for driving sales, according to a new study by Clutch. The study found that 82% of consumers …

Focusing on the “content experience” and following a five-step framework for creation and distribution can help brands to drive a significant increase …

Organic social media channels are the preferred method of distribution for brands creating video content, according to a new report from Wibbitz. …

According to new research by Channel 4, 60% of young people want ad content to be “purpose-driven” rather than merely pushing a …

Content is one of the top digital marketing channels for brands, according to a new survey by Clutch. The findings also indicated …

Relevant content published across multiple platforms can help cosmetics and beauty brands to push consumers along the buying cycle more effectively, according …

Brands will focus martech investment on content marketing and data solutions during the next 12 months, according to a new study published …

According to some estimates, more than 700,000 hours of video are uploaded to YouTube and upwards of 200 million blog posts go …

The FIFA World Cup is almost over, but brands still have time to reach and engage with new audiences by using high-quality …

Digital retailers will invest in voice search and machine learning to improve their content and digital marketing efforts during the next 12 …

Travel brands are investing more in content marketing this year to deliver personalised messages across multiple channels, a new study has found. …

Premium news content can set a brand apart in an age when fake news on social media is a growing concern for …

Years ago, businesses believed in the power of “trade secrets”, holding proprietary information or successful habits close and hidden from consumers and …

Brands can increase engagement with audiences by using creative storytelling to elicit emotions such as nostalgia and schadenfreude, new research from Topix …

Editorial content and engaging visuals can help to differentiate brands in the digital marketplace according to a new study from CMO Council. …

Toxic masculinity is still a problem for many brands who are failing to evolve to new concepts of gender, a new study …

A successful approach to B2B digital marketing can be broken down into six key takeaways, revealing the unique challenges and opportunities for …

Six second ads are effective at reinforcing messages previously delivered via longer ads or other forms of content, and are more likely …

Videos and blog posts are the most popular content formats used by digital marketers and almost two-thirds of brands push out high …

Product descriptions are an often-overlooked element of digital marketing. Good product and service descriptions may go unnoticed, but bad ones can actually …

Content marketing industry leaders want to establish a set of standards and solutions to “clearly differentiate” organic articles, blogs and other resources …

The year is well underway, and several content marketing trends have emerged as ones to watch for 2018. More and more published …

Content marketing grew from a desire to give consumers value rather than a sales pitch. According to some experts, though, a few …

According to a recent survey from the CMO Club in partnership with Globality, nearly a third of head marketing officers are unhappy …

According to the latest edition of PQ Media’s annual Global Branded Entertainment Forecast, content marketing has quickly grown to a $16bn industry …

A failure to create shareable content on social media and digital channels can make a brand less “talkworthy” according to new research …

Digital agencies can play a vital role in the rapid deployment of content across platforms to engage with audiences according to Accenture …

Consumers want brands to serve up content that is not overly personalised and does not push their morals or values according to …

The power of influencers may be waning as a new report by the Association of National Advertisers (ANA) has found that just …

The vast majority of brands are still struggling to determine the right mix of content tech and platforms for driving better engagement …

Brands are now more confident that editorial articles and prestigious blogs will resonate well with audiences compared to a decade ago, according …

Coca-Cola has pivoted towards content marketing to tell better brand stories in Asia. The brand believes engaging articles and videos can tap …

Big brands are making a foray into the world of poetry as they look at new ways to use the written word …

Transmedia storytelling will be a major trend for content marketers this year as brands look to tie a growing number of connected …

Compelling content is a crucial tool for brands in an era where consumer choice is at an “all-time high” and loyalty has …

Consumers spent a whopping $18.2bn last Valentine’s Day, proving that the holiday has become a rich opportunity for both large and small …

Video has become central to many content marketing campaigns during the last 18 months but William Grant & Sons exec, Cathal Gillen, …

Customer engagement is an often-overlooked aspect of marketing, yet it can be a valuable indicator of strategies that are resonating with consumers. …

If your social media strategy could use a bit of a refresher, try these under-appreciated tips to help build your brand awareness, …

Brands can appear “progressive” and “inclusive” and capitalise on emerging opportunities to engage with new audiences by creating LBGTQ-themed content and ads, …

Brands may be struggling to get the best out of their content marketing efforts due to general lack of knowledge within the …

Plenty of digital marketers are familiar with the practice of carefully crafting new content to build their brand identity. Of course, this …

Branded content is much better at driving awareness and engagement compared to paid impressions on Facebook, according to a new study by …

Consumers believe content published on brand sites and apps is more trustworthy, accurate and credible than similar resources found on social media, …

According to the latest “B2C Content Marketing 2018: Benchmarks, Budgets and Trends” study published by CMI and MarketingProfs, brands value high quality …

The 2017 Branded Content Benchmarks Report from Pressboard is the latest to highlight the ongoing shift from desktop to mobile after it …

Marketing expert Sam Balsara believes there are now “limitless” opportunities for brands to use content to enhance their brand, amplify marketing campaigns …

Brands on Snapchat can now leverage new content marketing tools after the social platform rolled out its Promoted Stories feature late last …

Prime holiday shopping season is right around the corner. If your brand could use a boost to cash in on festive sales, …

Major brands like Geico, Under Armour, and Coca-Cola are able to experiment with different content marketing strategies because they have the kinds …

A new study by YouGov found that older people are unsatisfied with their representations in the content they see online. They believe …

National Geographic increased its Snapchat subscriber base by more than three million people in just three months after combining its natural flair …

KFC has earned a well-deserved reputation for using unusual marketing approaches to call attention to the brand. In the past, it has …

This week, the UK’s largest travel firm officially changed its name from Thomson to TUI. Thomson has been a familiar name in …

If you want your business to be successful, you must find a way to differentiate yourself from your competition. An effective strategy …

Brands have a great responsibility to serve up relevant content to consumers and should re-evaluate whether they need to interrupt intimate moments …

Valentine’s Day is now just a week away, and a guide released by Bing has urged content marketers to create content optimised …

Digital marketers will invest more time and money into creating content for brand experiences during the next five years as they begin …

Paid search spend increased by 14 per cent year-on-year, while mobile phones accounted for almost half of all clicks during the fourth …

There were two key takeaways from the latest Brand Storytelling conference which featured talks from experts from big brands, agencies and media …

Social media intelligence enterprise Unmetric has added Pinterest to its ‘Discover’ search engine functionality. Brands will now be able to search through …

Content marketers should focus on creating blogs and content hubs that are designed to engage, retain and convert clients in order to …

Instagram will begin inserting full-screen video ads within its 24-hour Stories as it looks to monetise ephemeral content on the visual platform. …

Brand awareness is the main goal for half of content marketers, and blog posts are amongst the most effective forms of content …

Facebook is reportedly launching a new mid-roll ad format for videos posted on the platform. The social giant introduced a similar initiative …

Nine out of ten consumers in the US and UK strongly believe that brands need to overhaul their content creation efforts in …

Content must be tailored towards mobile devices and platform-agnostic to meet the needs of consumers in 2017, according to a new study …

Brands should consider using more user-generated content in their marketing efforts in order to establish trusted and meaningful interactions with customers, according …

Polaroid has revealed that a new marketing strategy focused on the use of social creators has helped to drive a sales increase …

Longer forms of social video storytelling were incredibly effective in driving engagement during 2016, according to a new resource published by media …

The vast majority of enterprises and marketers will look for outside help with content creation and development in 2017, according to a …

Brands went ‘all-in’ on mobile video ads during the Thanksgiving weekend, according to new data published by analytics enterprise IronSource. It found …

Facebook is making it easier for brands to create, preview and share content for ads on mobile with the launch of a …

Social media is the most important marketing channel to leverage when launching a new product or service, according to a new study …

Live event marketing is quickly becoming one of the best ways for big brands to boost engagement by delivering exciting experiences and …

Facebook is now using a new ranking system on mobile devices that will surface relevant content and stories in real time for …

Twitter has announced that approved brands and publishers will now be able to monetise some of the content that they publish on …

Twitter has announced that it will begin sharing ad revenue generated from videos published on the platform with individual content creators. The …

Social media is a key driver for triggering product interest and purchase intent and aiding search and discovery for Asian consumers, according …

Content marketing software enterprise Contently has launched a new “Social” feature that aims to provide publishers, creators and strategists with the tools …

Pinterest is continuing its focus on innovative features for brands and marketers with a new Rich Pin type called a How-to Pin, …

We are used to big brands with big budgets making a beeline for huge sporting events like the World Cup to push …

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