Content Marketing Institute

All the posts published.

Each year, the Content Marketing Institute (CMI) undertakes extensive research that provides valuable insights on how marketers have allocated their resources and …

Automotive brands should focus on user experience rather than promoting attributes when creating videos and ads, according to new recommendations published by …

Content Marketing Institute (CMI) has urged brands to overhaul their blogging strategies in order to actively attract and engage with a target …

Marketers must outline a documented strategy and commit fully to their content endeavours to have the best chance of succeeding in 2017, …

Two-thirds of committed content marketers are now clear on what they need to do to manage a successful campaign, according to a …

More than three-quarters of marketers are planning to produce more content, including blog posts, videos, e-books and infographics, during the next 12 …

Content Marketing Institute | Purecontent