Customer engagement

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Brands that are GDPR ready are enjoying a boost in engagement, trust and loyalty, according to a new joint study released by …

Capturing consumer attention and building a strong brand reputation is becoming harder than ever before. Increased competition online means that more and …

A solid content marketing strategy will incorporate both seasonal and evergreen content. However, keeping seasonal content fresh month after month and year …

Relevant content published across multiple platforms can help cosmetics and beauty brands to push consumers along the buying cycle more effectively, according …

Millennials want to consume high quality online tutorials, how-to’s and other informative content before making an online purchase according to a new …

Feelings can be a hugely motivating factor in the way people search for things online. Though feeling-oriented searches are often backed by …

Even the most successful marketing campaign can be stopped in its tracks by a performance plateau. Breaking through a stall can be …

The vast majority of brands are still struggling to determine the right mix of content tech and platforms for driving better engagement …

Compelling content is a crucial tool for brands in an era where consumer choice is at an “all-time high” and loyalty has …

Customer engagement is an often-overlooked aspect of marketing, yet it can be a valuable indicator of strategies that are resonating with consumers. …

If your social media strategy could use a bit of a refresher, try these under-appreciated tips to help build your brand awareness, …

Brands must become more customer focused, embrace diverse thinking and focus on excellent storytelling to connect and engage with target audiences next …

One of the quickest ways to alienate customers is to make your content strategy all about you and the products you sell. …

Brands must double down on consumer-centric content to meet the wants and needs of a new actively engaged audience, according to industry …

Major brands like Geico, Under Armour, and Coca-Cola are able to experiment with different content marketing strategies because they have the kinds …

This week, the UK’s largest travel firm officially changed its name from Thomson to TUI. Thomson has been a familiar name in …

If you want your business to be successful, you must find a way to differentiate yourself from your competition. An effective strategy …

Just 5 per cent of marketers believe that they are at an “advanced level” in terms of creating content with strong visual …

SMEs are missing out on the opportunity to engage regularly with customers due to a reluctance to invest in social media content …

Video ads located near the top of users’ news feeds on Twitter are better at achieving brand objectives and make a bigger …

Sharing branded content on social media provokes positive feelings of happiness, acceptance and engagement for users, and marketers need to better understand …

There were two key takeaways from the latest Brand Storytelling conference which featured talks from experts from big brands, agencies and media …

Nine out of ten consumers in the US and UK strongly believe that brands need to overhaul their content creation efforts in …

Brands should consider using more user-generated content in their marketing efforts in order to establish trusted and meaningful interactions with customers, according …

Polaroid has revealed that a new marketing strategy focused on the use of social creators has helped to drive a sales increase …

Instagram is expanding its Stories content creation options with the launch of new stickers for videos and photos. Users of the image-focused …

Content marketing software enterprise Contently has launched a new “Social” feature that aims to provide publishers, creators and strategists with the tools …

Brands are placing a greater emphasis on social media in their content marketing strategies, according to the second annual Marketing Monitor study …

Pinterest is making it easier for publishers and brands to buy the ads that they like with a new impression-based ad auction …

Google AdWords has continued its focus on a “mobile-first world” after rolling out several new ad innovations, including the official launch of …

Half of Fortune 500 brands are now actively using Instagram, with Starbucks and Nike topping the charts for engagement with followers on …

Instagram has unveiled a range of new business tools to help brands and enterprises to boost their engagement with followers and find …

Amazon is taking on Google’s YouTube with its own “self-service” online video platform for content creators. Amazon Video Direct will enable publishers, …

Microsoft has started testing social extensions in search ads. The handy new tool will allow brands to promote their social channels within …

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