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Digital advertising

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YouTube is making it easier for marketers to create more personalised content for audiences with the launch of several new tools, including …

Consumers actively looking to buy a product or service are three times more likely to complete a purchase after engaging with shoppable …

YouTube became the latest digital ad giant to pitch directly to brands at international conference Dmexco on Thursday as it revealed that …

New data privacy rules proposed by the European Commission could have a devastating effect on the digital ad market and wider economy, …

Improving cross media measurement and accessing quality metrics would drive the next wave of digital content and ad spend, according to a …

Mobile video ads were the fastest-growing ad format last year, and they helped to push overall digital advertising spend past the £10 …

Digital ad spend in the United States reached a record high of $17.6 billion (£14.4 billion) during the third quarter of 2016, …

Well, it’s finally happened: as more and more publishers navigate the tricky path toward digitalising their content, and more and more consumers …

Digital advertising Archives - Purecontent