SEO

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Google rules the roost in search, but a new study by rival engine DuckDuckGo claims that more people would use alternative options …

Creating Brexit-related content can help publishers and brands engage with readers in the UK who are “hungry” for information about developments in …

Google’s latest broad core algorithm update did not cause as much upheaval in search engine rankings as the previous change in …

Bringing high-quality content together with effective search engine optimisation and a well-structured website can transform ROI and results. Here are four tactics …

Combining high-quality content with digital tools has enabled enterprises to deliver a 72% increase in new leads and a similar rise in …

A third of SEOs want more support for forecasting amid concerns that a disconnect with senior-level management is hindering their ability to …

A new era of voice-dominated search could be on the horizon after a report released last week by eMarketer found that voice …

Organic search engagement now accounts for 45% of all click-based actions on Google, according to a new report by tech platform SparkToro, …

The search engine is the starting point for nine out of ten digital content journeys according to recent research, so taking time …

Mix long and short form The beauty of content marketing lies with its versatility and scalability. Short-form content is perfect for social …

Creating and distributing “high impact” content can drive a 200% increase in leads while costing considerably less than standard outbound marketing, according …

Content is now “super important” for modern businesses due to the rising cost of paid media and search, according to Online Marketing …

Content There have been some major SEO advancements in recent years, but the written word still carries the most weight for ranking …

The quality of your content is not just based on writing and creativity, but also covers factors such as formatting and calls …

Just ad-lib Strategies need to be communicated from the top down and be documented so that everyone is singing from the same …

Brands with content occupying one of the top three organic search positions in Google are more likely to be surfaced in voice …

Google is aiming to educate and entertain marketers with a new video series based on search engine optimisation myths covering topics including …

The majority of marketing teams now publish at least one piece of content every day, but one of the most cited …

Ranking on the first page of Google and Bing search rankings is a primary objective for marketers, but it can be …

Marketers are failing to invest in SEO data despite claiming that it is one of their most important channels, according to a …

Algorithms can be a source of confusion for marketers, both on Google and social media. This is a problem as SEO is …

Mobile-first indexing Google launched its mobile-first index earlier this year, so brands should be doing everything they can to update content for …

Three-quarters of internet users want to consume content to learn about a brand’s products and services and prefer engaging articles, blogs and …

Relevance is the most important signal for Google when ranking freshly published content, according to a new survey by SearchEngineJournal. Content has …

Is your content easy to read? With a focus on keywords and other SEO tactics, brands can lose sight of what really …

Content marketing is more powerful when it works in tandem with SEO. Whether you are producing eye-catching infographics or editorial copy, the …

Google confirmed midweek that it had released a “broad core algorithm update” after webmasters spotted a slight change in SERPs and traffic. …

Google said that “word count is not indicative of quality” and urged brands to focus on content that is “very important” and …

So much has changed in digital marketing in recent years and search engine algorithms are driving the trend. Google alone changes its …

Deindexing web pages can actually help increase site traffic by directing search engines to relative pages and eliminating unrelated pages from popping …

International SEO is the way webpages are organised and optimised to make it possible for search engines to identify the countries, content …

In order to remain successful in today’s ever-changing SEO environment, it’s important to understand that Google’s algorithm is constantly shifting in order …

Meta descriptions are essential to any website. These bits of content that display along with a web address in search results are …

Voice search is changing the way people get information. With millions of voice-first devices like Google Home and Amazon Alexa currently in …

There’s nothing quite like a website redesign to refresh your content and information, test out a trendy new look or colour scheme, …

You already know the importance of maintaining a blog for your business. You’ve worked hard to keep it up to date with …

Brands that invested in high quality content that serves the needs of users and customers performed the best in search engine rankings …

Google has revealed that it will begin factoring page speed into how it ranks web pages in mobile search results later this …

As local SEO grows ever more competitive, you need an aggressive strategy that will set you apart from other neighbourhood businesses. Here …

Google revealed on Monday that its updated Search Console will officially become accessible, allowing webmasters to access more data and features to …

Google is hoping to help brands improve the performance of their web pages and content with a new Webmaster Video Series called …

Google revealed on Thursday that its supercharged Search Console experience will roll out during early 2018, so marketers can look forward to …

Organic search was the best performing channel for marketers in 2017 and will be a number one priority again next year as …

Google has recently made official a shift in the way snippets are displayed in search results. A snippet is the page description …

The Christmas shopping season is crucial for any e-commerce retailer. While your current strategy may have worked effectively all year, now is …

A new study conducted by SEMrush is the latest to reveal that more relevant and in-depth forms of content have a much …

Christmas is nearly upon us, and that means it’s time to think about how you’ll convert those holiday clicks into the sales …

This week, the UK’s largest travel firm officially changed its name from Thomson to TUI. Thomson has been a familiar name in …

We asked some of our publishers and contributors what search myths they wanted answers to in 2016. We have put them to our …

Developing high-quality content to drive better results on search engines is the most important SEO issue to address this year for enterprise …

Lead generation is the most important content metric for gauging marketing success, according to a new report published by SEO platform Publicity.ai. …

A new survey by SEO platform BrightEdge shows that brands are doubling down on content creation after “organic” and “content” topped the …

Search engine results on Google deliver a more immediate and long-lasting impression for consumers compared to corporate websites and are more likely …

Google has released a slew of new search engine tools to allow users to flag fake and offensive content and tweaked its …

A new study by content marketing specialist Siege Media has taken a closer look at the keywords that have the worst click-through …

Content density is set to be one of the most important factors for optimising SEO strategies in 2017, and the “per word …

Google is reportedly looking at introducing long-term and comprehensive solutions that will deal with a growing number of offensive search suggestions and …

Relevant and engaging content is becoming more important when determining search engine rankings on Google, according to a new study published by …

Writers of online content know the challenges of creating conversions. For writers who produce content for profit-driven websites, this process can be …

Internal content cannibalisation is an overlooked problem in search engine optimisation (SEO), and companies need to takes steps to identify and get …

Google has confirmed that it will soon be punishing publishers who use pop-up ads on mobile that are hard to dismiss. Google …

Local search is currently the most popular form of marketing for small- and medium-sized businesses in the United States, according to a …

Up to two-thirds of small businesses intend to increase their current expenditure over the next 12 months, with 45 per cent of …

Google has confirmed that it is removing Toolbar PageRank entirely, as the 1-10 scale no longer provides a useful means for content …

The volatile nature of SEO means that it is important to implement the current best practices while keeping an eye on future …

If you had been looking at the best SEO practices several years ago, keyword stuffing was, well, key. Pad out your content …

The Search Quality Evaluator Guidelines published by Google last year highlighted the need for high-quality content written by expert writers in an …

New to video production? Creating engaging video content is one of the best ways to increase your chances of jumping into a …

If you are looking to raise awareness of your brand and increase traffic to your website, content marketing is crucial. You can …

New to search engine optimisation? There are several common mistakes made by SEO newbies – avoiding these will help your SEO strategy …

Google has confirmed an algorithm update after webmasters noticed ranking changes over the weekend. The changes attracted a lot of attention, with …

When starting a website you will be faced with a number of decisions regarding its domain structure – the information to the …

There are so many aspects to consider when creating an SEO campaign that sometimes the most basic and straightforward elements can be …

SEO trends for 2016

December 30, 2015
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According to SEO expert Jim Yu, brands will need to pay close attention to emerging SEO trends in the New Year. With …

SEO is something of a ‘dark art’ to many people outside the industry and that’s why getting professional input for your online …

Everyone knows the importance of having your brand terms as registered domains so that people can find you easily online. However, it’s …

Google rankings are the holy grail for anyone involved in SEO work, and although keywords and keyword groups are still vitally important, …

A 31st July Google hangout between John Mueller and webmasters brought the issue of Google’s new Panda 4.2 update to the fore. …

Link building is seen as a useful component when developing a successful website in SEO terms; however, no less a figure than …

Search engine optimisation (SEO) professionals – and, by extension, website copywriting providers – need to start preparing for a future where voice …

A quiet revolution is underway in the world of search engine optimisation (SEO), and at long last it seems that it will …

Google Authorship is dead. Long live Google Authorship. That may sound like pure flapdoodle, but claims of Authorship’s literal death may be …

It’s official: content is king. That’s not some random blurt but a thoroughly analysed fact. Enterprise SEO and search analytics platform Searchmetrics …

Google Authorship is the royal road to more trustworthy Web content, right? The key for publishers to build a sound online reputation, …

We’re all familiar with Google’s ever developing ways of searching for and demoting low quality sites – anyone involved in SEO will …

With all of the recent updates to the Google search algorithms (Panda, Penguin and Hummingbird), a toll is being taken on social …

Now that the dust from Google’s new algorithm changes is clearing, webmasters have been looking at the outcomes of these changes. And …

Webmasters may see a change in web rankings from this week, as Google has implemented an, as yet, unnamed algorithm change. This …

For many small to medium sized businesses, creating a strong online presence is a challenge, and keeping a site high in the …

Words that work

June 10, 2014
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Have you ever wondered what makes people click on certain words in search ads? Is there a magical formula that makes one …

It looks like Matt Cutts has discovered how much fun it is to use a green screen. In his latest webmaster video, …

Matt Cutts has been back online with more handy information for webmasters who are determined to grow their site and gain the …

Many brands have used Facebook as a fairly successful marketing platform without resorting to buying ads; however, algorithm changes have caused brands …

Watch out Google

April 30, 2014
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Despite Google’s seemingly iron grip on the search engine market, there are a few dark clouds threatening to darken their horizon. The …

Microsoft is adding three high-power tools to its marketing arsenal, poising it to compete with Salesforce.com, its chief rival in the customer …

A recap of SEO in 2013 includes a number of algorithm updates and releases from Google with Penguin, Panda, and Hummingbird. Encrypted …

If you are a site owner, you know that you need to keep your site stocked with fresh content on a regular …

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