Social

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Two-thirds of people now prefer to share content on private messaging apps away from major social platforms and profiles, a new …

The key to extensive sharing on social media is long-form editorial content with “very long” headlines, according to a new comprehensive …

Sharing high-quality images on social media is an excellent strategy for cutting through the clutter and engaging with target audiences. Just …

Brands that use social media primarily as a free PR channel and a means for amplifying messages are generally failing to listen …

Brands are using Facebook to publish content more than ever before as 8.1 million articles, videos and infographics were posted on the …

Generating content for social media and measuring the impact of email marketing are two areas where brands are struggling, according to the …

Pinterest wants to increase the visual impact of video content consumption on its platform after confirming an upcoming rollout of a new …

Content marketing was the most successful strategy for brands by a considerable margin during the last 12 months, according to a new …

Twitter says that it is focusing on being a “healthier” platform for all rather than targeting user growth at all costs after …

YouTube is making it easier for brands to publish more creative videos on the platform with a range of new ad tools. …

LinkedIn, the social network for professionals, has just rolled out new Sponsored Content carousel ads with customised, swipeable cards. These new ads …

Pinterest has just announced Creative, a new specialty in the Pinterest Marketing Partners programme. Creative joins several other specialty areas on the …

Hoping to cash in on consumers’ growing appetite for video content, Instagram has announced that it will soon allow users to upload …

Pinterest is hoping to strengthen its claim as a primary hub for branded videos with the arrival of new max width video …

The world of digital marketing moves fast and just because a campaign has been successful in the past doesn’t mean that it …

Brands using Snapchat for content marketing campaigns will soon see a familiar interface as the social media platform has decided to roll …

Traditional social media advertising presents plenty of opportunities for digital marketers to encourage brand interactions with motivated consumers. While platforms like Facebook, …

A failure to create shareable content on social media and digital channels can make a brand less “talkworthy” according to new research …

The European Commission (EC) has issued guidelines and recommendations for the removal of “illegal content” that appears online and wants tech companies …

Brands should focus on creating “evergreen” content to combat a downturn in social sharing, according to the latest Content Trends Report published …

Young people now view social media as a primary content consumption tool rather than a platform for keeping in touch with friends, …

Promoting your brand across social media channels does more than simply raise awareness for your company’s products or services. Unfortunately, even many …

Instagram is tapping into both storytelling and shoppable content trends with the launch of new carousel Stories, which will allow brands to …

There is no simple formula to use that will determine the content distribution channel that is right for your business. Several factors …

If your social media strategy could use a bit of a refresher, try these under-appreciated tips to help build your brand awareness, …

Facebook Messenger’s newly released ads feature has made it easier than ever to reach potential customers. Yet striking the right tone and …

Visual content will again be a major trend in 2018, and a new infographic published by FramesDirect has given brands and marketers …

Social media continues to grow at a rapid pace, with some outlets reporting nearly half a billion new user accounts in just …

Consumers believe content published on brand sites and apps is more trustworthy, accurate and credible than similar resources found on social media, …

Brands on Snapchat can now leverage new content marketing tools after the social platform rolled out its Promoted Stories feature late last …

A recent report revealed that the world’s most influential asset managers define content marketing and thought leadership are top priorities for their …

Twitter’s traditional 140 character limit will soon be no more after the social media giant confirmed on Tuesday that it would be …

Snapchat is making it easier for content marketers to track important cross platform metrics for their ad campaigns, after rolling out its …

A new study by YouGov found that older people are unsatisfied with their representations in the content they see online. They believe …

Facebook rolled out two new tools including Dynamic Creative to help brands optimise their content marketing campaigns in the run up to …

Three-quarters of consumers are inspired to purchase products and services after consuming visual content online, according to a new study published by …

National Geographic increased its Snapchat subscriber base by more than three million people in just three months after combining its natural flair …

KFC has earned a well-deserved reputation for using unusual marketing approaches to call attention to the brand. In the past, it has …

We asked some of our publishers and contributors what search myths they wanted answers to in 2016. We have put them to our …

Brands need to be visible in social media timelines to drive engagement, but a new study has warned marketers that there are …

Digital software enterprise Marketo has released a new artificial intelligence tool to help brands find the best content formats for each of …

A quarter of consumers are more likely to buy a product or service from a brand if it publishes ad content and …

Prime Minister Theresa May has called on tech giants to do more in the fight to combat the rise of extremist content …

Written articles are the most engaging form of content for social media users, according to a new comprehensive study regarding the most …

Facebook has continued its brand safety drive with the release of several new measures and tools designed to combat fake news providers, …

Instagram has announced an array of new updates designed to make it easier for brands to publish creative organic content on the …

Over two thirds of adults in the United States now use social media sites to read the latest news, according to a …

Reebok has recently overhauled its content strategy by publishing shoppable images and videos across social media sites, which allows consumers to discover …

Facebook arguably has made its biggest move yet to deter certain publishers from posting fake news after announcing that Pages will be …

Younger social media users are leaving Facebook for more visually oriented platforms such as Instagram and Snapchat, according to a new study …

Facebook is launching new publisher logos for content posted on the platform so that users can determine whether it is trustworthy and …

Millennials are more eager to embrace brands that speak to who they are and serve up content that enhances their “status,” according …

UK ad trade group the Institute of Practitioners in Advertising (IPA) has called on Facebook and YouTube to improve the brand safety, …

Global content marketing revenues increased by 14 per cent to $28.1 billion (£21.7 billion) last year and are set to soar at …

Nearly two-thirds of chief marketing officers are planning to invest in content creation for social media during the next 12 months, making …

Facebook will prioritise fast-loading content in user’s news feeds after tweaking its algorithm to take into account how long it takes to …

Pinterest wants to make it easier for users to surface the content that they are looking for by launching a new search …

Brands in east Asia deemed content as one of their most effective marketing channels last year, but the majority are still struggling …

Brands that publish educational content on social media have a better chance of pushing consumers along the sales cycle, according to a …

Brands on Instagram will now be able to get a better snapshot of the performance of their organic content campaigns after the …

YouTube is continuing its crackdown on extremist content by redirecting searches for terrorist articles and videos to a playlist of clips that …

Longer forms of video content drive higher content, according to a new report published by marketing enterprise TwentyThree. While social media platforms …

Brands can enjoy more success with their content marketing campaigns by publishing articles and videos that add value to their product or …

High-quality content is vital to social media marketing success, and other factors such as paid ads, profile design and strategies won’t make …

Twitter offers brands the potential for “unmatched engagement” in the social sphere and has the Internet’s best audiences, according to digital expert …

Facebook continues to clamp down on fake news after revealing that it has tweaked the algorithm for its news feed so that …

SMEs are missing out on the opportunity to engage regularly with customers due to a reluctance to invest in social media content …

Facebook is launching a new household audience ad targeting feature that enables brands to direct their sponsored messages to specific groups of …

  Facebook is tapping into the recent buzz around influencers by launching a new mobile app dedicated to helping creators better manage …

Video ads located near the top of users’ news feeds on Twitter are better at achieving brand objectives and make a bigger …

Consumers reward fast-loading mobile web pages with higher levels of engagement, according to a new report published by analytics enterprise Chartbeat. The …

Brands need to place a greater emphasis on leveraging analytics tools on social media to identify target audiences and deliver relevant content …

Sharing branded content on social media provokes positive feelings of happiness, acceptance and engagement for users, and marketers need to better understand …

Brands on Instagram will now be able to post videos, images and carousel ads to engage with consumers on Facebook’s Messenger platform …

Facebook is making it easier for content creators to tailor articles for Google AMP, Apple News and its own publishing standard with …

Pinterest is rolling out a new form of Promoted Video that will play automatically in a user’s news feed without sound and …

Snapchat appears to be moving away from standard visual tools such as selfie filters and overlays after rolling out an exciting new …

Websites and social media accounts are the most popular content marketing platforms for small businesses, according to a new study by software …

Heineken believes that brands can deliver successful, purpose-led content campaigns if they “hit the right tone” and are realistic about what they …

YouTube Director of Family and Learning Malik Ducard believes that “edu-tainment” videos and other related clips that focus on learning while entertaining …

Brands can take advantage of concerns about fake news by delivering high-quality, truthful and relevant content to consumers, according to a new …

Snapchat is making it easier for marketers to purchase ad content with the launch of a new self-serve tool. The video-focused platform …

Health systems and hospitals are recognising the importance of delivering a creative content marketing campaign, but just a quarter deem their efforts …

Global athletic brand Reebok has revealed that it is leveraging real-time marketing methods to determine where and when it needs to publish …

Twitter has rolled out in-stream video ads for brands as it looks to take on YouTube by allowing marketers to place engaging …

Programmatic digital ads now account for almost 80 per cent of total ad spend on mobile in the US, and the process …

Instagram Stories is slowly becoming the de facto platform for visual brand content after Facebook revealed on Monday that it has now …

The majority of B2B marketers are still struggling to measure the value of their social media content efforts due to a lack …

Brands should only leverage digital platforms that help them engage with a target audience rather than attempting to be “everywhere” online, according …

Brands building a global social content marketing strategy need to focus on in-depth transcreation rather than simply translate posts and Tweets in …

Twitter is improving its live video functionality with the launch of a new API that allows media publishers to post broadcasts on …

Google is ready to give brands more control over the placement of advertisements across its Display Network and YouTube after it emerged …

YouTube is bringing the curtain down on its Annotations Editor engine as it continues its focus on more relevant mobile-first tools such …

Websites with premium editorial content are the best digital environments for ad visibility and recognition, according to a new study by mobile …

More than a third of enterprises are struggling to execute content marketing and other digital-related strategies effectively, as they believe that they …

Brands need to get better at leveraging premium content to engage consumers and support business objectives, according to the latest Meaningful Brands …

A new digital marketing infographic published by MDG Advertising has urged brands to publish more in-depth content pieces and conduct regular analyses …

Older teenagers in the UK and Germany are particularly receptive to branded content and react favourably to native articles, celeb content, branded …

Brands that focus on in-house content creation are generally unsatisfied with the results and are struggling to identify and invest in content …

Facebook is set to increase its monetisation options for brands creating content on the platform with the introduction of ad breaks for …

Instagram has updated its swipe-able Carousel format to allow users and brands to select and post up to ten images and videos …

A new study by Influenster has examined the generational differences in video consumption to help content marketers optimise their campaign budgets and …

A fifth of small and medium-sized businesses in the US will increase their content marketing budgets in 2017, according to a new …

Snapchat announced on Monday that it will make a concerted effort to clamp down on fake news and sexually explicit content on …

Social media intelligence enterprise Unmetric has added Pinterest to its ‘Discover’ search engine functionality. Brands will now be able to search through …

Instagram will begin inserting full-screen video ads within its 24-hour Stories as it looks to monetise ephemeral content on the visual platform. …

Facebook is reportedly launching a new mid-roll ad format for videos posted on the platform. The social giant introduced a similar initiative …

Nine out of ten consumers in the US and UK strongly believe that brands need to overhaul their content creation efforts in …

Instagram is expanding its Stories content creation options with the launch of new stickers for videos and photos. Users of the image-focused …

Internet marketing company WebpageFX has published a new infographic to help content marketers and publishers to better target and reach each generation …

Facebook has revealed that several of its marketing metrics have been misreported, and it is now rolling out fixes to correct them. …

Two-thirds of committed content marketers are now clear on what they need to do to manage a successful campaign, according to a …

Social media is the most important marketing channel to leverage when launching a new product or service, according to a new study …

If you want your blog to be successful, you will have to think about presentation. A strong layout, a regular posting schedule …

Facebook is now using a new ranking system on mobile devices that will surface relevant content and stories in real time for …

Content marketers who supplement engagingly written articles with videos and relevant images receive 94 per cent more views and substantially higher conversion …

Mobile’s growing influence on ad spending across social media and search engines will ensure that the UK’s advertising market remains in the …

  Visual content is 40 times more likely to be shared on social media platforms and is an extremely effective marketing tool …

Fast food giant McDonald’s has revealed that it is planning to strengthen its content marketing efforts during the next 12 months and …

Smartphone apps are fast becoming the go-to resources for content consumption. A new study by research enterprise eMarketer shows that users in …

Disney and Dolce & Gabbana topped the charts for brand engagement from social media content during recent back-to-school campaigns despite publishing only …

Marketers are still finding it difficult to determine the quantitative impact of their social media campaigns, with more than 60 per cent …

Facebook is rolling out two new updates that will improve a user’s experience when clicking on an ad on the platform. The …

Twitter has announced that it will begin sharing ad revenue generated from videos published on the platform with individual content creators. The …

Social media is a key driver for triggering product interest and purchase intent and aiding search and discovery for Asian consumers, according …

WhatsApp has updated its privacy policy after announcing that it will start sharing users’ information with Facebook for better ad-targeting and friend …

Content marketing software enterprise Contently has launched a new “Social” feature that aims to provide publishers, creators and strategists with the tools …

Brands are placing a greater emphasis on social media in their content marketing strategies, according to the second annual Marketing Monitor study …

Twitter has rolled out a new marketing tool for brands and publishers called Promoted #Stickers that will enable them to feature in …

US enterprises are now deploying eight different marketing channels on average, with website and social media the most used, according to a …

Facebook is taking the fight to ad blockers with new tech that blends organic content and HTML for its ads on desktop. …

Social networking site LinkedIn is finally embracing video content with a new initiative for top influencers. The short clip format will be …

Half of Fortune 500 brands are now actively using Instagram, with Starbucks and Nike topping the charts for engagement with followers on …

Blog posts and research reports have been named as the most effective forms of content marketing in a new study by online …

Twitter has launched a new standalone analytics app called Engage to help brands and marketers boost their engagement with followers, and grow …

Marketers have predicted that content marketing will be the most important digital marketing activity during the remainder of 2016, with more than …

The run-up to the US presidential election set for later this year has produced a marked change in the way that politicians …

Instagram has unveiled a range of new business tools to help brands and enterprises to boost their engagement with followers and find …

Brands have experienced the most significant adoption rates on Instagram during the last twelve months, according to the latest Social Media Inflation …

Social media management system Hootsuite has launched a beta version with new analytics and additional reporting options. The latest update brings a …

With a new year underway, many companies will be looking at how they can optimise their social media marketing strategy over the …

Search marketers should take advantage of the fact that people now browse the internet while watching TV. Marketers are no longer just …

When it comes to marketing, small and medium-sized enterprises (SMEs) have the opportunity to level the field between them and their bigger …

Here is some serious advice from Cherry Kwan, the Community Manager at TechWyse Internet Marketing, for bloggers who want to use social …

The ever-increasing take-up of a wide range of social media continues to make the headlines, and one of the stories is that …

Social media giant Facebook is rolling out improvements to its News Feed, the feature that allows users to construct a personalised stream …

Social media platform Instagram has announced two major updates: a new Explore page and improved search functionality. The photo and video-sharing app …

With the 2015 election campaign drawing to a close and the votes counted, it is clear that social media is playing a …

If you needed some compelling evidence that social technology is changing the way we interact with one another, a new poll by …

Journey back in your mind to a year ago: remember when Facebook offered $19 billion to acquire WhatsApp? Pretty well everyone thought …

Will 2015 be the year that free social media marketing disappears in favour of paid amplification? Social media expert Chris Bishop, founder …

The world of smartphone-distributed social media nearly tilted on its axis last October when an investment deal between Facebook and China’s stratospherically …

The start of the New Year is as good a time as any to speculate about what’s going to be big in …

The Social Media Examiner recently reported that 92 per cent of marketers consider social channels crucial for their business. That’s a lot …

A recent summit featuring representatives from Storyful (a social curation service owned by News Corporation), Time and Vice News has given an, …

Now here’s a phenomenon worthy of a little reflection: Ello, the new advertising-averse social network that sank without trace after its launch …

Are the days of organic reach on social media coming to an end? A growing brigade of digital marketers are leaning toward …

With all of the recent updates to the Google search algorithms (Panda, Penguin and Hummingbird), a toll is being taken on social …

If you are looking to promote your brand through social media, having a vibrant, frequently updated Facebook site full of informative and …

Facebook is no longer just a platform to post your holiday pictures and boast about your social life. The social media giant …

We are used to big brands with big budgets making a beeline for huge sporting events like the World Cup to push …

It was a simple mobile app game, ostensibly, that wrought ruin in what had been the simple life of its developer, Hanoi-based …

This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people …

This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people …

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