Target audience

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The FIFA World Cup is almost over, but brands still have time to reach and engage with new audiences by using high-quality …

With so much digital content focused on millennials and emerging consumer demographics, it can be easy to overlook older audiences. However, research …

Millennials want to consume high quality online tutorials, how-to’s and other informative content before making an online purchase according to a new …

Not all digital marketers agree about the effectiveness of A/B testing. Certainly, when it’s done poorly A/B testing can be an unnecessary …

According to a recent survey, a surprising number of digital marketers feel that they are unable to deliver meaningful customer engagements in …

Brands need to establish a content creation model, align creativity and strategy and then craft compelling stories to deliver the articles and …

Young people now view social media as a primary content consumption tool rather than a platform for keeping in touch with friends, …

Transmedia storytelling will be a major trend for content marketers this year as brands look to tie a growing number of connected …

Brands will significantly increase their spend on all forms of content marketing this year and will also focus on delivering more targeted …

There is no simple formula to use that will determine the content distribution channel that is right for your business. Several factors …

Facebook Messenger’s newly released ads feature has made it easier than ever to reach potential customers. Yet striking the right tone and …

Online reviews have become an increasing concern for businesses, as customers turn to independent reviews more and more to help them make …

Brands need to create mobile optimised, platform specific and entertaining content to regularly reach and engage with young audiences on social platforms. …

Brands must become more customer focused, embrace diverse thinking and focus on excellent storytelling to connect and engage with target audiences next …

BBC Storyworks has launched a new measurement tool designed to help marketers gain a better understanding of how their branded or sponsored …

Brands must double down on consumer-centric content to meet the wants and needs of a new actively engaged audience, according to industry …

Content marketing is everywhere. No matter your background or industry, there’s no doubt you’ve been exposed to it, even if you don’t …

Branded content with longer headlines are better for driving engagement with target audiences, according to a new study published by tech enterprise …

Just 5 per cent of marketers believe that they are at an “advanced level” in terms of creating content with strong visual …

Marketing software platform HubSpot has urged brands and publishers to reconsider the recent “pivot to video” after claiming that a mix of …

Automotive brands should focus on user experience rather than promoting attributes when creating videos and ads, according to new recommendations published by …

Content Marketing Institute (CMI) has urged brands to overhaul their blogging strategies in order to actively attract and engage with a target …

Consumers are becoming more influenced by content shared across the web after a new study by the New York Times found that …

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Global athletic brand Reebok has revealed that it is leveraging real-time marketing methods to determine where and when it needs to publish …

Brands should evaluate whether they need to extend content to new platforms and make sure that they have a “deep understanding” of …

Twitter has rolled out in-stream video ads for brands as it looks to take on YouTube by allowing marketers to place engaging …

Internet marketing company WebpageFX has published a new infographic to help content marketers and publishers to better target and reach each generation …

Facebook has revealed that several of its marketing metrics have been misreported, and it is now rolling out fixes to correct them. …

Two-thirds of committed content marketers are now clear on what they need to do to manage a successful campaign, according to a …

Almost nine out of ten enterprises now have a content marketing team, and more than 40 per cent of them are planning …

Publishers and brands are still facing challenges in gaining insights from their content marketing efforts according to a new survey by Rapt …

Target audience | Purecontent